On the evening of Wednesday, April 30th, 2025, Lagos’ high society gathered at the iconic CentrePoint Place in Ikoyi for an unforgettable occasion—the official Nigerian debut of Bisquit & Dubouché, the legendary French cognac house renowned for its legacy of bold craftsmanship and refined flavor.
The event was more than a brand introduction—it was a masterfully curated celebration of taste, luxury, and culture, showcasing how French sophistication can harmoniously blend with Nigeria’s vibrant luxury lifestyle.
Merging French Craftsmanship with African Excellence
From the moment guests arrived, they were immersed in an ambiance that reflected Bisquit & Dubouché’s heritage of opulence and innovation. The venue, adorned with artistic detail and refined décor, embodied the brand’s dedication to craftsmanship.
Attendees were treated to an immersive brand experience—from guided tastings of the cognac house’s signature blends to finely paired gourmet canapés. The evening unfolded like a tribute to refined living, blending European elegance with African flair in a way that resonated with every guest present.
Why Nigeria? A Strategic Move into a Flourishing Luxury Market
The Lagos launch marks a pivotal step in Bisquit & Dubouché’s global expansion strategy, with Nigeria playing a central role. The country’s rapidly growing appreciation for premium spirits and high-end lifestyle experiences makes it an ideal market for the brand’s entry into West Africa.
By establishing a presence in Lagos—Africa’s cultural and economic capital—Bisquit & Dubouché aligns itself with a new generation of Nigerian connoisseurs seeking authenticity, luxury, and exclusivity.
The Experience: Cognac, Culture, and Community
The launch event lived up to its billing as an evening of true indulgence. Guests, including socialites, celebrities, influencers, and entrepreneurs, mingled over flowing glasses of the brand’s finest cognacs. Each pour offered a unique sensory journey—highlighting the bold, smooth, and aromatic notes that define Bisquit & Dubouché’s signature style.
The night also served as a valuable networking platform, bringing together tastemakers and trendsetters under one roof, united by their shared appreciation for excellence.
Setting a New Standard in Nigeria’s Luxury Scene
With this grand debut, Bisquit & Dubouché has not only introduced a premium cognac to the Nigerian market but has also set a new benchmark for elegance and luxury experiences in the region.
As the brand continues to expand its presence in Africa, it is poised to become a cornerstone of the continent’s premium beverage and lifestyle sectors, offering Nigerian consumers a taste of world-class heritage and indulgence.