Apple Original Films has officially shifted into high gear with the release of its latest sports drama, F1 the Movie, starring Brad Pitt. The high-speed thriller launched with a jaw-dropping $144 million global box office debut, including $55.6 million from domestic theaters, according to data from Comscore.
The film follows the journey of a rising Formula One driver and his seasoned mentor, Sonny Hayes, portrayed by Pitt. Combining pulse-pounding racing sequences with character-driven storytelling, the film has struck a chord with both racing enthusiasts and casual moviegoers alike.
This debut marks a defining moment for Apple’s growing film division. After underwhelming performances from titles such as Argylle and Fly Me to the Moon, the success of F1 the Movie proves Apple’s strategic investment in cinematic content is gaining traction. Backed by a reported $300 million production and marketing budget, the film was a major risk — one that appears to be paying off.
Despite minor backlash over Apple’s aggressive in-app marketing for the film — with some users complaining about unsolicited promotions — the controversy has done little to stall the film’s momentum at the box office.
The movie's powerful combination of adrenaline-fueled action and emotionally resonant themes has sparked strong word-of-mouth buzz. Brad Pitt’s commanding performance, paired with the film’s sleek direction and authentic depiction of Formula One racing, positions F1 the Movie as a major contender for summer’s biggest blockbuster.
Apple’s breakthrough with F1 the Movie highlights the evolving landscape of the entertainment industry, where tech companies with deep financial resources are increasingly shaping the future of cinema. With a proven box office hit now under its belt, Apple Original Films is making a compelling case for its place among Hollywood’s elite studios.
As the summer season accelerates, all eyes will remain on F1 the Movie as it continues its high-speed journey through global theaters.