Good Morning America is closing a monumental chapter as it prepares to leave its iconic Times Square studio after 25 years. The long-running morning show, hosted by Robin Roberts, Michael Strahan, and George Stephanopoulos, is officially relocating to a new state-of-the-art facility in Lower Manhattan.
For more than two decades, the bright, bustling backdrop of Times Square has been synonymous with GMA. Since 1999, the show’s glass-walled studio has served as a cultural landmark, offering viewers an intimate look at New York City life while delivering breaking news, celebrity interviews, and feel-good stories.
But change is in the air. The production team has confirmed that the decision to move stems from a desire to adapt to the evolving demands of live broadcasting and modern television production. “We're thrilled to be moving to a new, state-of-the-art studio,” a spokesperson for the show said. “This transition will help us serve our audience with a more dynamic, tech-forward experience.”
While specifics about the new studio are still under wraps, insiders report that the facility will feature cutting-edge broadcast technology, a flexible design layout, and a more collaborative environment for on-air talent and behind-the-scenes staff. The upgraded studio aims to better support GMA’s expanding digital footprint and live programming capabilities.
This milestone arrives as the show enjoys renewed momentum, consistently ranking among the top morning shows in the U.S. Known for its balance of hard-hitting news and uplifting human-interest stories, GMA has solidified its place in millions of households each morning. Hosts Robin Roberts, Michael Strahan, and George Stephanopoulos remain central to the show’s enduring success, bringing credibility, charisma, and journalistic excellence.
Audience reactions have been a mix of nostalgia and excitement, as longtime viewers express bittersweet sentiments about leaving the familiar Times Square setting. Yet, the move is widely seen as a strategic evolution, reflecting both the changing media landscape and the show's forward-thinking vision.
As Good Morning America settles into its new home in Lower Manhattan, viewers can expect refreshed visuals, enhanced production quality, and the same trusted team at the helm. The relocation not only signifies a physical move—it represents a bold step toward the future of morning television.