In Afrobeats, a beat often speaks louder than the words it carries. And behind those beats are the producers—the architects who shape the rhythms, melodies, and grooves that power global hits. But in an industry that sometimes sidelines their contributions, producers have turned to a subtle yet powerful branding tool: producer tags.

These short audio signatures, sometimes witty, sometimes commanding, announce the creator behind the sound. They’re more than vanity; they are a declaration of identity, a way for producers to claim credit in a space where recognition can be scarce. From Don Jazzy’s iconic “It’s Don Jazzy again” to Sarz’s famous “Realllyyy,” these tags have become as integral to the listening experience as the music itself.

This article highlights ten Afrobeats producers who have mastered the art of the tag, blending sonic brilliance with branding genius.

1. Magicsticks – “Tune in to the king of sounds and blues” 

2022 was the year of Asake—and behind the sound was Magicsticks. His fusion of Fuji grit and Amapiano bounce created a new template for Afro-Pop dominance. From “Sungba” to “Peace Be Unto You,” Magicsticks engineered an era-defining run. His tag—spoken in a calm, authoritative voice, signals listeners to prepare for a layered, energetic, and unmistakably Nigerian groove.

2. Ozedikus – “Ozedikus Nwanne” 

As a member of the Mavin Records powerhouse, Ozedikus has worked with some of the biggest names in Afrobeats. His partnership with Rema birthed the chart-slaying “Dumebi,” while his sonic fingerprints run through Oxlade’s “Ku Lo Sa.” His tag, voiced with an Igbo inflection, opens many of his records, rooting his global sound in local identity.

3. Andre Vibez – “Vibesss” 

Son of Nigerian music legend Sir Victor Uwaifo, Andre Vibez carries a legacy while carving his own space. His productions include Ayra Starr’s “Rush” and Rema’s international juggernaut, “Calm Down.” The moment his smooth “Vibesss” tag echoes, it guarantees meticulous production, crisp layering, and a track designed to resonate worldwide.

4. Pheelz – “Ridimakulayo” (formerly “Pheelz, Mr. Producer”) 

Pheelz is a veteran whose career spans collaborations with Olamide, Davido, and Tiwa Savage. His original tag—“Pheelz, Mr. Producer”—was direct and unforgettable. Later, he adopted “Ridimakulayo,” which fans humorously misheard as “Rhythm and cool and young.” Regardless of the pronunciation, the tag has become a stamp of authority for one of Afrobeats’ most consistent hitmakers.

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5. Telz – “Funkula” 

Telz made his big break producing several tracks on Burna Boy’s Twice as Tall album, including “Real Life.” His quirky tag “Funkula” became widely recognized, though often misheard by fans. For Telz, the misinterpretations turned into an opportunity to reinforce his brand—and today, the name is a signature for innovation in Afro-Fusion.

6. P.Priime – “P.Priime, giddem” 

A Sarz Academy protégé, P.Priime has quickly become one of Afrobeats’ most bankable producers. His resume spans Wizkid, Fireboy DML, Olamide, and Rema. Whether it’s slipped in at the intro or outro, the “P.Priime, giddem” tag has become shorthand for polished, forward-thinking production.

7. Kukbeatz – “Kukuruku” 

Known for crafting Ruger’s breakout sound, Kukbeatz blends Afro-Pop with Caribbean-inspired rhythms. His female-voiced tag, “Kukuruku,” playfully mimics the crow of a rooster and adds a burst of energy to his tracks. From Ruger’s Second Wave EP to recent collaborations, Kukbeatz’s identity shines through every beat.

8. Killertunes – “Shabalistic” 

Killertunes has an impressive catalog, producing for Wizkid, Kizz Daniel, and Joeboy. His tag, “Shabalistic,” is as unique as his style, a mix of infectious drum patterns and Afro-pop melodies that thrive on both radio and dancefloors. Tracks like “Twe Twe” and “Manya” bear his unmistakable imprint.

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9. Niphkeys – “Niphkeys”

At the heart of Street-Hop, Niphkeys has carved out a reputation for percussion-driven beats that balance street authenticity with mainstream appeal. His soothing tag—spoken in a soft female voice, opens records with Zinoleesky and the late Mohbad, instantly signaling a street anthem in the making.

10. Blaisebeatz – “Obah” 

Marcel Akunwata, popularly known as Blaisebeatz, has grown into one of Afrobeats’ defining producers. His tag, “Obah,” can be heard on tracks like Adekunle Gold’s “Something Different” and Chris Brown & Wizkid’s “Call Me Everyday.” His synergy with Adekunle Gold has produced a string of lush, soulful Afropop records that balance global appeal with Nigerian roots.

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Producer tags in Afrobeats are more than vanity stamps, they’re audio logos that ensure credit, establish brand identity, and deepen listener engagement. From Magicsticks’ regal announcement to Blaisebeatz’s subtle “Obah,” these tags are now as iconic as the music itself. As Afrobeats continues to dominate global charts, expect these sonic signatures to become even more ingrained in the culture.