Threads Gets a Boost: Follow X Creators with Just a Few Taps
Imagine switching social platforms without losing track of your favorite creators. That’s exactly what Meta is working on with its latest experiment inside Threads, the company’s fast-growing Twitter alternative.
According to Meta, they're now testing a new feature that allows users to follow the same creators they currently follow on X (formerly Twitter). In an emailed statement to TechCrunch, Meta spokesperson Alec Booker shared that the test aims to “make it easier to connect with the people and conversations that matter to you.”
Over the past few years, a noticeable shift has taken place in the creator economy. Disillusioned by X’s changing policies and community dynamics, many influencers, journalists, and thought leaders jumped ship to platforms like Threads and Bluesky. But that migration came with a trade-off: their massive followings didn’t move with them.
And it wasn’t just the creators who felt the loss. Fans struggled to recreate their communities and reconnect with familiar voices. That’s the challenge Meta seems to be addressing head-on with this new functionality.
How It Works: Importing X Follows to Threads
The feature—currently in beta—was first noticed by security researcher and former Meta staffer Jane Manchun Wong. On Wednesday, users reported seeing a pop-up message in the Threads app saying, “Find popular creators from X.” Tapping the prompt opens up a simple walkthrough for downloading your following list from X and uploading it to Threads.
While the process seems user-friendly, one question still lingers: how exactly is Meta identifying and linking these creators across platforms?
Matching X Profiles to Threads Accounts: Still a Mystery
Meta hasn’t shared the fine print on how it’s connecting the dots between X profiles and Threads accounts. They’ve noted that the tool focuses on “popular creators”, so there’s a chance not every name from your X feed will show up.
TechCrunch reached out for more details, but Meta hasn’t offered a direct comment on the matching algorithm—at least not yet.
Even without all the answers, this move highlights Meta’s commitment to building Threads into a true competitor to X. And so far, the numbers are working in their favor.
Back in January, Meta announced that Threads had surpassed 320 million monthly active users, up from 300 million in December. While each platform defines "monthly active users" a bit differently, that kind of jump signals real momentum—and puts Threads in striking distance of X's user base.
Whether this new follow-syncing feature becomes a game-changer or not, it’s clear Meta is betting big on making Threads a creator-friendly zone. By reducing friction for both content creators and their audiences, Meta could turn Threads into the go-to destination for real-time conversation—without starting from scratch.
As Threads keeps evolving, features like this one could redefine how people switch social platforms without losing their digital tribe.