Multiple AdSense rejections can be frustrating for website owners seeking monetization. Most denials stem from websites failing to meet Google AdSense’s basic eligibility criteria. Addressing these common issues increases the likelihood of gaining approval.
1. Content Quality Is Low or Lacks Originality
AdSense prioritizes websites offering original, valuable, and engaging content. AI-generated posts, duplicate content, or poorly rewritten material often fail to meet Google's standards. Google's systems are designed to detect content that lacks human insight and unique value.
Recommended Action: Develop original articles that are informative, well-researched, and relevant to your niche. Ensure each post is at least 500 to 700 words and includes expert perspectives or personal analysis.
2. Site Navigation or Design Is Poor
A disorganized or confusing website layout discourages both users and AdSense reviewers. Broken menus, placeholder pages, or non-responsive designs negatively impact user experience and credibility.
Recommended Action: Ensure your site has a clear, structured layout with working menu items. Include key navigation links such as:
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Home
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About Us
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Contact
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Privacy Policy
Also, confirm that the website is responsive on all devices and includes basic search functionality.
Also read: Top 5 SEO Tips for New Bloggers
3. Required Legal Pages Are Missing
Websites missing essential informational pages often receive immediate rejection. These include About Us, Contact, Privacy Policy, and Terms of Service. These pages signal transparency and operational legitimacy.
Recommended Action: Create personalized versions of all required legal and informational pages. Avoid using generic templates without modification. Clearly state your website’s purpose, contact methods, and data privacy policies.
4. Content Violates AdSense Program Policies
Certain content categories are not allowed under AdSense’s terms, regardless of local legality. Violations include:
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Adult or explicit material
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Violent, graphic, or harmful content
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Content that infringes on copyright
Recommended Action: Conduct a comprehensive review of your site’s content. Remove or revise any material that could conflict with AdSense’s Prohibited Content Policy.
5. Content Volume or Structure Is Inadequate
Websites with minimal content, incomplete pages, or empty categories are seen as underdeveloped. AdSense interprets this as a lack of readiness for monetization.
Recommended Action: Publish 15 to 20 high-quality articles with proper formatting. Use subheadings, bullet lists, relevant images, and internal and external links. Avoid creating placeholder posts or non-functional categories.