Content Quality Determines Eligibility
Google AdSense prioritizes websites with original, valuable, and well-written content. Sites that feature AI-generated posts, duplicate content, or lightly modified articles often fail to meet the platform’s quality standards. Google’s algorithms and human reviewers are trained to identify recycled or low-effort content.
Recommended Action:
Develop authentic, informative articles that demonstrate expertise and human insight. Aim for a minimum of 500 to 700 words per post. Include examples, tips, or data that add value beyond generic writing.
Poor Navigation and Layout Impair User Experience
Websites that are difficult to navigate or poorly structured typically receive rejection notices. Confusing menus, broken links, non-responsive designs, or placeholders signal to AdSense reviewers that the site is not yet ready for monetization.
Also Read: 5 Essential SEO Tips New Bloggers Must Follow
Recommended Action:
Ensure the site has a clear, intuitive structure. Include functional navigation links such as Home, About, Contact, and Privacy Policy. Optimize for mobile devices and maintain consistent formatting throughout pages.
Missing Core Legal and Informational Pages
Websites without essential legal and trust-building pages are often denied by AdSense. The absence of About, Contact, Privacy Policy, and Terms of Service pages raises questions about site credibility and user data protection.
Recommended Action:
Create and publish personalized versions of these core pages. Each page should be accessible through the main navigation or footer. Clearly state your purpose, ownership, and how you handle user information.
Violation of Google AdSense Content Policies
AdSense maintains strict content guidelines. Content that features adult material, copyright infringement, or harmful misinformation violates these rules, even if legal under local law.
Recommended Action:
Review the official Google AdSense Content Policy and ensure every page on your site complies. Remove or revise any potentially non-compliant material.
Insufficient or “Thin” Content
Websites with limited articles or low-effort pages are frequently labeled as “thin” by AdSense. A few short posts or pages with little substance suggest the site lacks long-term value.
Recommended Action:
Publish at least 15 to 20 high-quality blog posts with detailed content. Include headings, images, bullet points, and internal/external links. Avoid empty categories or under-construction pages.
Build for Users, Not Just for Approval
The key to AdSense approval lies in creating a website that serves genuine user needs. Google assesses not only technical compliance but also perceived trust and content usefulness. A reader-focused approach helps align your site with AdSense expectations.